Do this test tonight when you go to bed. Put a plate on the floor next to your bed. Lie down with o...
The impact of home computer use on children’s activities and development
Most American children now have access to home computers and are using them for everything from playing games to doing schoolwork to chatting with friends via e-mail to surfing the Web. Although research on the effects of children’s use of home computers is still sketchy and ambigu...
How the mobile phone changed the world
The tool, once considered a toy for the elite, has today crossed social and geographical boundaries to find its way into the hands of the young, the old, the rich and the poor, even in communities largely untouched by new technologies. Teenagers have become the conduits through whi...
Computers and crimes
Advances in Technology, especially the extensive use of computers in business and for private use, have brought with them new kinds of crime, such as the crimes of stealing. And it is not only money that is stolen by computer. It is estimated that approximately 2 billion dollars wor...
Everyday Uses of Technology
We often hear and read about controversial issues in science and technology. For example, will radiation from electronic equipment negatively change or destroy the environment? Should the DNA samples of convicted criminals be put into a computer database so investigators can compare...
Multinationals
Multinationals are large international companies which produce goods in many countries throughout the world. Some well-known ones are Ford, Shell, Coca-Cola, Sony and Unilever. Their turnover is huge, in some cases greater than the national income of some countries. Because they are...
Appeal of advertisements
Advertising has a major influence on everyday life. It allows a company to persuade a potential customer of the benefits of a product or service. The most effective advertisements catch the attention of their target audience, and say something that is both meaningful and believable....
Through innocent eyes
Children are spending more and more time in front of a screen, TV or computer, according to studies around the world. Some children spend at least two hours each day watching television. For each hour of commercial broadcasting, children may see as many as 30 advertisements. When t...
Advertising
Advertising is the part of the business that is concerned with the way that a product is promoted. It is an important part of a company’s marketing strategy which involves decisions on a product’s price and distribution as well as the development of an advertising campaign. It is su...
Advertising and marketing
Marketing is the part of a business that is concerned with the way a product, service or idea is sold. For example, the marketing department of a business thinks of and develops a product, and then decides on the price of the product, the particular place - shops or areas where the ...
Emotional Intelligence
It turns out that a scientist can see the future by watching four-year-olds with a sweet. The researcher invites the children into a plain room. You can have this sweet right now, he says, but if you wait while I go out for a few minutes, you can have two sweets when I get back. The...
Prosperous cheats
For an increasing number of high school students it seems hard work is no substitute for cheating in examinations. It is evident in many high schools all around the world. At one school, bags of ‘cheat sheets’ (i.e. small pieces of paper taken into tests to help students cheat) were...
Pure science and applied science
Many of the latest scientific accomplishments fall in the realm of 'pure' science. This is research for the sack of increasing man's knowledge without concern about how the knowledge is going to be used. In contrast with pure science is 'applied' science. The production of synthetic...
Keeping our teeth healthy
It is very important to have healthy teeth. Good teeth help us to chew our food. They also help us to look nice. How does a tooth go bad? The decay begins in a little crack in the enamel covering of the tooth. This happens after germs and bits of food have collected there. Then the ...
Will technology replace schools?
Some people believe that soon schools will no longer be necessary. These people say that because of the Internet and other new technologies, there is no longer any need for school buildings, former classes, or teachers. Perhaps this will be true one day, but it is hard to imagine a ...
How good is your world geography?
1. Which continent has the largest land area? a. Africa b. Asia c. North America 2. Which is the longest river? a. Yangzi b. Nile c. Mekong 3. Which river is the largest? a. Yangzi b. Ganges c. Amazon 4. Which is the larg...
What is Happiness?
Psychologists say there is a common myth about happiness and money. Many people believe that if you have a lot of money you will be happy. However, this is not true. Unemployment, sickness, lack of education or some kind of natural disaster can be the cause of people not having e...
Which is better, working for someone else or being your own boss?
More and more people are choosing to give up their jobs and follow their dream of setting up their own company. Being your own boss has many obvious advantages. The main advantage is that you are in charge. You have the opportunity to do something you really believe in, such as ...
How advertisers win our hearts and minds ... and get our money
There's no such thing as a free lunch 'Get a free camera when you subscribe to our magazine for two years.' There's something about the word 'free' that immediately attracts us - something for nothing - I want it! The idea makes us feel clever, as if we've got the better of the comp...
Ten top tips for speaking in public
Don't make your presentation too long Don't have more than four or five main points Even if something distracting happens try not to lose your concentration Be careful about telling jokes - they may not be appropriate Always be punctual: start on time and try to finish on time G...
Let your body do the talking
One of the areas of our body which conveys most about how we feel is how we move our hands and arms. Hand and arm gestures are sometimes deliberate, but most often they occur unconsciously and naturally Saying something important Open hands and arms, especially extended, and wit...
Storm clouds on the horizon
Climate change is now something that we cannot close your eyes to, and governments all over the world have finally realized that they have to sit up and take notice. These are some of the things that many scientists predict will happen it we carry on polluting the atmosphere with CO...
Passwords reveal your personality
THE WORD OR PHRASE that you use to open your email account may provide a key to your personality as well as to your correspondence. Three main password 'genres' 'Family oriented' people use their own name or nickname, the name of a child, partner, or pet, or a birth date as thei...
Tricks of the trade
Can psychics really see the future? There are some of the techniques used by psychics ... 1 The flattering statement Something psychics always do is say something that's true of almost anyone on the planet, preferably something positive. An all-time favourite is 'You're intelli...
What your signature says about you
Your signature is the part of your handwriting that says the most about your personality. It is quite normal for your signature to change during your life, as your signature reflects how you evolve as a person. It is also common to have several signatures, for example a more formal ...
Are you allergic to mornings?
Are you somebody who can't wake up in the mornings? Do you need two cups of coffee before you can start a new day? Do you feel awful when you first wake up? Scientists say it's all because of our genes. How did they find this out? Researchers discovered that we all have a 'clock'...
How to make decisions
When you have to choose between two possibilities Take your time. The most important thing is not to make a decision in a hurry Make a list of the positive and negative points for both options. Then decide which points are most important and compare the two lists. If you ask ot...
The right job for you
Match your personality to the job 1 I am good listening to people 2 I enjoy helping people with their problems 3 I don't mind earning a very large salary 4 I'd like to work as part of a team 5 I am good at makin...
How lucky are you?
Read the following statements 3 = This is usually true about me 2 = This is sometimes true about me 1 = This is hardly ever true about me 1 I enjoy talking to people I haven't met before 1 2 3 2 I don't worry or feel anxious abo...
Can we make our own luck?
Some people seem to be born lucky - they meet their perfect partners, achieve their ambitions, and live happy lives. People who think they are lucky achieve more success and happiness than those who don't. Without realizing it, they are creating good fortune in their lives. ...
We're living faster but are we living better?
Not long ago people believed that in the future we would work less, have more free time, and be more relaxed. But sadly this has not happened. Today we work harder, work longer hours, and are more stressed than ten years ago. We walk faster, talk faster, and sleep less than previous...
Promises, promises
We make them and we break them, because some promises are very hard to keep. Here are the top six most common broken promises ... ...
Five classic love stories – which one is yours?
There are many romantic films, but there are only five basic types of love story: First love, Obsession, Teacher and pupil, Rich and poor, and Sacrifice. Here are some examples from Hollywood… 1 My Fair Lady &n...
Don't go to the gym in the winter!
We all know that exercise is good for health. So on January 1st we often start the New Year with a good resolution - to go to the gym three times a week. But what happens? The first week we go three times, the second week we go twice, and the third we stop going. The same thing happ...
Shopping: Men and Women Are Different
It’s not only women who love shopping – today men like it too. Some men say it’s their favorite hobby. But men and women shop in very different ways… Where do they go? Women Clothes shop, clothes shops, more clothes shops Men Clothes shop, electro...
Do you live the Okinawa way?
1. How often do you do exercise? a. Everyday b. Quite often c. Hardly ever/Never 2. Do you do a martial art, e.g. karate, tai chi? a. Yes, often b. Yes, sometimes c. No, never 3. How many portions of fruit and vegetables do you eat a day? a. Seven potions a day b. Five portions a ...
Eat the Mediterranean way
Doctors say that the traditional diet in some Mediterranean countries, for example Greece and Italy, is very healthy. Why is it good for you? In these countries people eat a lot of fruit and vegetables, bread, pasta, rice, fish, olive oil, and wine. They don’t eat a lo...
Love: The One Creative Force
A college professor had his sociology class go into the Baltimore slums to get case histories of 200 young boys. They were asked to write an evaluation of each boy’s future. In every case the students wrote, “He hasn’t got a chance.” Twenty-five years later, another sociology prof...
Midnight caller
As you fall asleep, you enter what could be called another world, as far from this one as any distant star. In that remote space, even familiar voices and sounds seem alien and strange. It is a world utterly removed from the one where we spend our waking hours, a world where the min...
Untamed
When you see a tiger or leopard at the zoo, you can’t help feeling it looks a little tame, as though something in its wild nature has been lost. Even huge creatures like elephants or grizzly bears seem diminished when they’re locked up in a cage. That may be the reason safari parks ...
(Not So) Happily Ever After
Fairy tales have happy endings. They’re supposed to, anyway. But what would you do if the happy ending you were waiting for didn’t turn out as expected? Picture yourself as Cinderella, standing by as the handsome prince tries to fit your lost slipper on your wicked and ugly step...
Cinderella
The rags-to-riches story of a girl whose dreams come true, Cinderella is one of the classic fairy tales in world literature. Of all the memorable scenes in the tale, which stands out most in your mind? (click a picture to see the result) Cinderella suffering at the hands of ...
